Summary

Since launching Sponsored ads with the help of SalezPeak, Speediance witnessed a drastic transformation in their impressions and sales.

Speediance is an exercise and fitness equipment company known for its high-quality products designed to promote a healthy and active lifestyle. Their products are made from top-notch materials and incorporate modern technologies that enhance workout efficiency and safety. With a commitment to encouraging people to embrace fitness, their offerings combine the best of traditional exercise knowledge with contemporary advancements in fitness technology.

In June 2021, Speediance partnered with SalezPeak, an all-inclusive e-commerce data intelligence agency, to scale their Amazon business and lead a global fitness revolution.

The Problem

The growing awareness towards maintaining a healthy lifestyle has given a monumental boost to the fitness equipment category. The market value of fitness equipment is expected to cross well over $20 billion globally within the next few years.

This is why Speediance wanted to leverage this paradigm shift in people’s preferences for home fitness solutions. They aimed to adopt innovative DSP strategies to increase their visibility off-page on Amazon and reach out to a global audience quickly. They also needed a strategic approach in creating Sponsored Products and Sponsored Brand ads that could significantly increase their reach and sales.

Our Approach

With the help of SalezPeak’s data points, Speediance leveraged the shift in people’s preferences towards healthy and active lifestyles. By adopting innovative video advertising strategies based on Speediance’s multiple best-sellers in their home market, their visibility increased, allowing them to reach a wider audience in global marketplaces.

SalezPeak aggressively deployed new formats of Sponsored Video campaigns to correlate advertising with organic search visibility while launching Speediance on the Amazon US marketplace. With a target ACoS of 30%, both auto and manual campaigns were run, and their effectiveness was measured daily to understand the customer perspective.

SalezPeak’s automation algorithms and keyword harvesting helped Speediance discover new opportunities in the biggest retail market in the world. This approach skyrocketed their sales and engagement while effectively lowering ACoS.

Conclusion

By leveraging SalezPeak's data-driven strategies and machine learning tools, Speediance successfully launched and expanded their brand in the competitive Amazon marketplace. The strategic approach not only boosted their sales and reduced their ACoS but also significantly increased their CTR and RoAS, paving the way for further global expansion.