Summary

Since launching Sponsored ads with the help of SalezPeak, Slumber Kings witnessed a drastic transformation in their impressions and sales.

Slumber Kings is a pioneer in providing state-of-the-art kids' toys and books designed to stimulate learning and creativity. They offer a wide range of products, including educational toys, storybooks, and interactive play sets. Their signature products include the Magical Bedtime Storybook, the Slumber Bear Interactive Toy, and the Adventure Play Set.

The increasing awareness of the importance of early childhood education has led to significant growth in the toys and books market, with a growth rate of 27.2% in 2020. Slumber Kings wanted to capitalize on this trend and boost their revenue from the Amazon marketplace. However, they found it challenging to increase their brand awareness. Moreover, their brand keywords contributed to 80% of their ad sales. They needed an expert approach to boost their visibility and increase overall sales.

Our Approach

The SalezPeak team conducted an in-depth audit of the account to evaluate campaign performance. To increase market share, we laid a concrete action plan by breaking down the objectives and targets to be achieved into three phases.

Phase 1: Campaign Optimization and Brand Amplification

The team optimized existing campaigns and built traction around relevant generic keywords. Additionally, the budget was utilized towards Sponsored Display and Brand campaigns to amplify Slumber Kings’ brand presence.

Phase 2: Enhanced Competitor Targeting

Enhancing competitor targeting was the core aspect of phase 2. The team included new competitor ASINs in the campaigns and aggressively bid on them to increase market share. Furthermore, keyword research was performed to find relevant seasonal keywords.

Phase 3: Advanced Data Analysis and Scaling

In phase 3, the team analyzed custom reports and data points to scale the ad campaigns further. The SalezPeak dashboard helped slice and dice the data for a deeper analysis of campaign performance. This allowed them to find opportunities to improve the Search Frequency Rank (SFR) and reduce total ACoS.

Conclusion

By leveraging SalezPeak's data-driven strategies and machine learning tools, Slumber Kings successfully expanded their brand in the competitive Amazon marketplace. The strategic approach not only boosted their sales and reduced their ACoS but also significantly increased their CTR and RoAS, paving the way for further global expansion.