Summary

Since launching Sponsored ads with the help of SalezPeak, Riviera witnessed a drastic transformation in their CTRs and conversion rates.

Riviera is a well-known kitchen utensils manufacturing company whose products resonate with quality, sustainability, and eco-friendliness. Committed to encouraging people to create healthy and efficient kitchen spaces, their products foster beautiful environments through zero-toxin, high-quality kitchen utensils and accessories.

In 2020, Riviera partnered with SalezPeak, an all-inclusive e-commerce data intelligence agency, to upscale their Amazon business holistically and introduce a sustainable revolution of long-lasting and environment-friendly kitchen utensils.

The Problem

The primary concerns of Riviera were not having high-converting keywords, which led to losing sales to competitors who ranked below them. They wanted to get more exposure with the help of Amazon PPC advertisements to build brand identity, optimize their listings with relevant keywords, bid on the right keywords, and finally, reach out to new customers. Their primary goal was customer acquisition and boosting overall orders and revenue.

They also needed a strategic approach in their audience strategy and creative execution of their campaigns. With the launch of their new products, the company wanted to engage different segments of customers and grow their brand association within their product niche.

Our Approach

SalezPeak organized Riviera’s PPC campaign structure in sync with industry-best practices and created goal-based and product-driven ad groups. This included bidding on the highest-performing keywords, fine-tuning existing campaigns, and targeting to boost conversions. They also implemented customized strategies to reach new audiences and amplify the market share during the holiday season.

They shortlisted the most relevant keywords for their product listings and enhanced their product content. After frequent optimization, the brand saw a significant improvement in the organic rankings of products for the targeted keywords. Therefore, the share of their organic sales in total sales also grew substantially.

Working with SalezPeak enabled Riviera to leverage unique insights to reach new audiences for the crossover category. This PPC campaign supported the successful launch of their new product category by increasing brand awareness and purchase intent.

Conclusion

By leveraging SalezPeak's data-driven strategies and machine learning tools, Riviera successfully launched and expanded their brand in the competitive Amazon marketplace. The strategic approach not only boosted their sales and reduced their ACoS but also significantly increased their CTR and ROAS, paving the way for further global expansion.