With a 20% ACoS, Prextex’s ad revenue surged within the first five months. They reached new customers, impressions grew, and the company’s total revenue saw a marked increase within a year.

The Company

Established in 1993, Prextex is a renowned brand that sells high-quality stuffed toys worldwide, including on Amazon. Prextex products are made with premium materials, ensuring safety and durability without any harmful chemicals. Their extensive range includes over 50 unique designs, catering to children of all ages with colorful, soft, and educational toys that spark imagination and creativity.

The Problem

When Prextex’s growth on Amazon plateaued, they turned to data analytics startup, Salezpeak, to gain sales momentum in December 2019. They wanted to leverage data-driven tools and artificial intelligence to establish themselves as the leading stuffed toy brand on Amazon. Prextex had launched several new toy lines and sought to boost their brand visibility and awareness. They especially wanted their innovative educational toy sets to capture the market as they were trending and in high demand. Prextex also aimed to enhance sales from PPC by turning clicks into conversions, improving their advertising efficiency, and avoiding the drain on their ad budget.

Our Approach

With the goal of driving brand awareness, visibility, and increasing sales, Salezpeak first worked on rebranding Prextex to improve their brand positioning in the market. This included updating the logo to make it more visually appealing, upgrading their Amazon storefront, and adding A+ content to their listings.

The next step was enhancing their PPC campaigns by performing extensive keyword research to break down branded and non-branded keywords for Sponsored Brand ads. During this time, Salezpeak created 144 ad campaigns that had 1140 keywords with 284 brand keywords and 538 non-brand keywords.

Salezpeak also launched new ad formats—Sponsored Products in tandem with Sponsored Brands—to boost brand loyalty and maintain sales momentum. The campaigns were further optimized using keyword harvesting and negative targeting strategies based on conversions and ACoS benchmarks. Our advanced automation techniques significantly increased their campaign efficiency.

Results