Summary

Perfectto Designs leads the industry with premium unicorn-shaped plush toys, delighting customers with their whimsical and high-quality designs. Their product line includes various unicorn plush toys, ranging from mini unicorns to giant plush unicorns, all crafted to spark joy and imagination in children and adults alike.

By partnering with SalezPeak and using its Smart AI Automation, Perfectto Designs achieved a remarkable 13.34% increase in ad revenue in just 45 days, all accomplished effortlessly without lifting a finger.

The Challenge to Overcome

The owner of the well-established company realized the necessity to delegate her Amazon PPC management, as manually handling a thousand campaigns became overwhelmingly challenging. Her primary objective was to step back from the day-to-day operations and prioritize spending time with her children, all while ensuring the continued growth of her business.

Most crucially, the business owner sought a sustainable solution to optimize and refine her existing campaign structures without substantially increasing the ad spend. Furthermore, she wanted a solution that didn’t lose out on potential sales due to human limitations such as identifying effective targets and taking the right actions at the right time.

SalezPeak’s Smart Automation Solution

SalezPeak’s AI meticulously audited Perfectto's account and campaign performance, generating a comprehensive set of actions based on extensive data analysis across all 1000 campaigns. This AI Automation executed its algorithm-based optimization, ensuring the account was primed for success.

The Results are In

SalezPeak’s Smart Automation solution effectively utilized its algorithm to execute a series of actions, including pausing underperforming targets that had been draining ad spend since the inception of the campaign, among other tasks. Consequently, Perfectto Designs experienced a significant uptick in orders, nearly by 16.4%, and boosted ad revenue from £62,949 to £71,340 within just 45 days, all achieved without human intervention.

Moreover, the account witnessed remarkable engagement growth, with a notable increase of +27.2% in Clicks, a +5.88% Increase in CTR, and a substantial +20.14% Increase in Impressions.

Conclusion

By leveraging SalezPeak's Smart Automation AI, Perfectto Designs successfully optimized their ad campaigns, resulting in significant improvements in ad revenue and engagement metrics. This strategic partnership enabled Perfectto Designs to focus on their core business while enjoying sustained growth and increased profitability in the competitive Amazon marketplace.