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A passion for reinventing fitness and strength training fueled Manueklear’s growth on Amazon with help from SalezPeak to launch in the US marketplace.
Increase in total sales
Reduction in total ACoS
Increase in CTR
Higher ROAS
Manueklear has grown exponentially over the course of only three months. Owing to the well-optimized scaling process through Sponsored ads while expanding into the US, the brand is now about to expand to other Amazon marketplaces including the UK, Canada, and Australia.
Manueklear is a leading weightlifting equipment manufacturer based in California. They are innovating to improve the lives of fitness enthusiasts and professional athletes with a range of state-of-the-art weightlifting equipment.
Their mission is to advance global standards of strength training while making it safer and more effective. Their motto revolves around applying engineering and technology to create products that solve unmet needs for focus segments.
Manueklear had already launched Sponsored Video campaigns, but their growth and reach seemed to have stunted. They wanted to bring about a marked increase in their sales growth and reach a wider audience.
So they decided to partner up with Salezpeak in May 2021 to make use of Machine Learning-powered data intelligence tools. Their goal was to optimize Sponsored ads to scale up revenue for the Amazon US Marketplace. They also wanted to launch their products in other geographies.
“Salezpeak’s avant-garde approach to Sponsored Video was efficacious in bringing about a significant change in our brand. We saw a significant increase in sales and a reduction in ACoS over such a short period of time. The platform’s database and actionable insights have helped us grow at a remarkable rate.”
With a view to enhancing brand awareness and increasing sales, Salezpeak’s expert analysts conducted exhaustive keyword research and search term analysis to understand customer behavior in different marketplaces. The team analyzed competitor strategies to increase market share globally.
Amazon Sponsored Brand video ads are highly effective when it comes to standing out from the competition and increasing brand awareness. Hence, the team launched video ads that helped communicate the product’s USPs to customers.
Salezpeak’s prowess in keyword harvesting and match type optimization aided in optimizing their ad spend. It also brought about a marked improvement in their ROI and ranking.
With the strategic partnership with Salezpeak, Manueklear saw a remarkable transformation in their advertising and sales performance. The advanced keyword research and optimization, combined with efficient ad management and inventory monitoring, played a crucial role in scaling their business and capturing a larger market share on Amazon.
By leveraging Salezpeak's data-driven strategies and machine learning tools, Manueklear successfully launched and expanded their brand in the competitive Amazon marketplace. The strategic approach not only boosted their sales and reduced their ACoS but also significantly increased their CTR and ROAS, paving the way for further global expansion.
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