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A bra maker ventured into the e-commerce space with SalezPeak’s extensive end-to-end guidance for scaling on Amazon.
Increase in sales
Growth in PPC revenue
Reduction in ad spend
Growth in sales MoM
There was a significant improvement in the organic rankings of products for the targeted keywords. Consequently, the share of organic sales in total sales grew substantially over a period of three months. With the budget saved, the company reinvested and experimented with new ad types.
Founded in 2014, GXXGE is a global brand that offers a wide range of bras, including sports bras, push-up bras, nursing bras, and more. GXXGE’s mission is to provide high-quality, comfortable, and stylish bras for every woman, ensuring support and confidence in every wear.
Co-founder Bob Shawl and her team take inspiration from the latest and emerging trends in global fashion to create unique bras that leave a long-lasting impression. Their innovative take on the traditional bra market has built them a strong following. With a robust retail presence, they are now making a significant impact in the e-commerce space.
Before the association, GXXGE was a veteran brick-and-mortar store. They had recently made the shift to eCommerce selling due to the Covid-19 pandemic adversely affecting offline businesses. Their primary goal was to cut down wasted ad spend and scale their eCommerce revenue overall.
They knew that advertising and innovation would help them get ahead of the competition but didn’t have a roadmap on the best way to achieve it. This predicament was an opportunity for them to find a strategic growth partner. That’s when they turned to SalezPeak to scale their revenue on Amazon.
“SalezPeak developed advanced advertising strategies and implemented them at a remarkable pace. Working with SalezPeak has been great as you become part of a bigger all-inclusive team that listens to you and works according to your business goals. I would definitely recommend SalezPeak to everyone!”
An essential part of advertising is telling the brand’s story in a way that spikes the shopper’s interests and strengthens their positioning. SalezPeak launched Sponsored Brand ads in August 2020 after the success of Sponsored Product ads. SalezPeak organized GXXGE’s campaign structure with industry best practices and created goal-based and product-driven campaigns. This included but was not limited to adding negative keywords, fine-tuning existing campaigns, and targeting to boost conversions with customized strategies to reach a new audience and amplify market share during all celebratory occasions.
SalezPeak also worked out strategies to amplify GXXGE’s presence and sales on Amazon by leveraging A+ content and Sponsored Video ads. Video ads were not yet available at the time in the Amazon UK marketplace. However, in anticipation of its availability in the next two months, SalezPeak worked with GXXGE to launch video ads as soon as the option was provided to UK sellers. This made GXXGE one of the first to have Sponsored Video ads, significantly boosting their engagement and conversions.
The Sponsored Brand ads helped GXXGE reach new audiences, increase brand awareness, capture more shoppers, and re-engage customers at different funnel stages. As a result, there was a 20% increase in sales from loyal customers, especially during Valentine’s week.
By leveraging SalezPeak's data-driven strategies and machine learning tools, GXXGE successfully launched and expanded their brand in the competitive Amazon marketplace. The strategic approach not only boosted their sales and reduced their ACoS but also significantly increased their CTR and ROAS, paving the way for further global expansion.
To enable every eCommerce seller to monitor, optimize, and scale their business globally
